About Us


Incite sportswear is performance wear brand launched by Athletes Point group, headquartered in DUBAI UAE.

Our motto is to enhance the performance of every individual by providing optimal performance gear at affordable prices.

Our products are manufactured with the latest technology in sportswear production & and equipped with functional designs, balancing utility and style. Incite provides sportswear for everyone to unlock their potential be it everyday life, workout, competitive sports or just athleisure.


Sports has the power to transform and empower us and to incite ourselves to realise our true potential.



Born in 2020 with a vision to be the accessible neighborhood sports store chain, offering quality sports gear & premium services at affordable prices. ATHLETES POINT has quickly established itself with 2 retail stores at prime locations, AL KARAMA & Discovery Garden DUBAI.